Our fluoride-free Fresh and white tea tree toothpaste offers natural protection for healthy gums and whiter teeth. Regular brushing will help prevent the build-up of plaque and tartar. It contains aloe vera, Co-Q-10 and escin (from horse chestnut).. Protects healthy gums and teeth. Contains minimum of 38 percent Terpinen-4-Ol. Natural and high quality. Makes teeth whiter. Free from fluoride and SLS. This product contains natural products. None of our products are tested on animals. We have tried to ensure that this product performs to the highest standards and hope you are fully satisfied. We also try to ensure that the product reaches you in perfect condition, by treating it carefully and with respect all the way through the production process.